What If: Disney Still Used Ticket Books?


Today I’m taking a break from the history
videos to explore a fun little “what if” look at the Disney parks. These days we pay a mostly flat admission
fee to get into the Walt Disney World parks and with that fee we get to enjoy whichever
attractions we want as many times as we want. However, that wasn’t always the case. From the opening of Disneyland in 1955 until
the early 1980’s, Disney employed the use of ticket books. The finite tickets not only limited how many
rides you could ride, but the A through E class system limited what you could ride. If you wanted to ride more after that you
had to buy more tickets. Today I want to explore what it would be like
if Disney still used those ticket books. I want to thank subscriber Oodololly who wrote
in and suggested this topic. If you want to check out their channel later,
they’re two sisters who frequently vlog from Disney World. For this “what if”, I’m using the 1979
Magic Kingdom ticket book as a reference. Back then a 12 ticket adventure book for an
adult, which included park admission, cost $10 There were technically still ticket books
in 1980 through 1982, but at that point they phased out the A-E class system for just general
ride tickets and where’s the fun in that? So instead of burying the point of the video
any further and rather than running through every single ride, here’s my quick take
on what a modern Magic Kingdom ticket book would look like today. With this list I tried to maintain the same
distribution of rides per ticket type, but tried to take into account the changing tastes
of what guests seek out with a Disney vacation. Now it’s important to note that the A-E
ticket designation was a bit of a malleable one. There wasn’t any set-in-stone metrics used
to decide which rides fell into which category. Generally speaking the E-tickets were reserved
for the newer, more expensive, and more popular attractions, but that wasn’t always the case. Up until the end of ticket books, the Jungle
Cruise remained an e-ticket attraction despite the fact that it was a 24 year old concept
with 24 year old technology. Still, it was popular. The Country Bear Jamboree was also an e-ticket attraction. Meanwhile Mr Toad’s Wild Ride, while enjoyed
by many, wasn’t new or technologically advanced or especially popular, so it was a C-Ticket
ride. In short, the really clever part of this ticket
system was that every year Disney had the opportunity to move around rides to different
letters wherever they saw fit. Because they also had control over how many
of each ticket the books contained, they could use the two together in order to try and influence
how much guests visited each ride. Of course it wasn’t a tight control. Nothing was stopping guests from simply not
using certain tickets or buying extras of others, but it was enough to influence most
guests’ behavior. And, personally, that’s really the one perk
of the ticket book system that I think we lost with the introduction of general admission. Now don’t get me wrong. I love general admission and given the option
would pick it any day of the week. I think it’s the natural extension of what
these ticket books were originally intended to do, which was to take care of the spending
upfront so that you could spend the rest of your day enjoying your trip without constantly
thinking about your wallet. That said, look at that list again. Let’s be honest, how many guests probably
go to the Magic Kingdom every day and only ever care about hitting up these seven rides? I’d wager a lot. Now it’s their trip so I won’t go as far
as to say that’s wrong or anything, but it is a bit of a shame that they’d potentially
miss out on some otherwise really great experiences just because they’re not new or flashy. With this old ticket book system, they would
be paying into packaged deal that would incentivize them to check out other experiences. In other words, it encouraged a more well rounded visit. Now as for the other parks at Disney World,
well, they kind of stand as great examples of why it’s ultimately a good thing that
these ticket books are a thing of the past. It’d almost be hard to fill a 12-adventure
ticket book for them. Epcot has 9-10 experiences when you consider
the circle-vision films at the Magic Kingdom were typically free. As far as rides the Animal Kingdom, that too is also
at around 9. Hollywood Studios? Right now? Forget about it. Point being you’d be able to essentially
do everything at least once, and some things more than once which kind of defeats the effectiveness
of a ticket book. Like I said, I’m glad we have the ticket
system we have now, and if you want to learn more about why they ultimately made the change,
I have an older video all about it. I just figured it’d be fun to look at the
current rides through the classic lens of the A through E tickets. So now I want to hear from you. Does this breakout look right? Am I crazy for putting certain rides under
certain letters? Let me know in the comments below. I’d love to see what everyone’s own version
of the classic ticket books look like. Thanks for watching, and I’ll see you next
time!

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